ABout Us

Why us?


Premier Beverage Consortium was launched in July of 2018 to provide beer, wine & spirits sales and marketing expertise to both the retailer and the boutique beverage producer. 

The relationships & partnerships we’ve forged throughout the last 20 years allow us to provide our clients with a solid road map to grow their business.

meet the founders

Ron Miranda

Co-Founder & COO

Ron, a certified Level II Sommelier,  is a highly accomplished, dynamic, and motivated Food & Beverage Services Professional, with over 20 years of experience working for national distributorships, as well as owning & operating restaurants and boutique wine shops. During his 8 year tenure with Restaurant Depot, Ron developed, branded and introduced portfolio wines and spirits nationwide. Ron’s wealth of contacts within the industry provide a solid foundation for developing new brands while lending his expertise to both the retailer and the boutique beverage producer.’

Dan Senters

Co-Founder & CRO

Dan Senters is a 30 year veteran of the wine & spirits industry who has formed and managed some of the biggest regional and national accounts: Costco, Trader Joe’s, HEB, Safeway, Albertson’s, Total Wine and Meijer’s. Dan has extensive experience in sales, operations, marketing, national and regional account management along with distributor management. Dan has a deep understanding of how to grow and scale brands from scratch while utilizing his deep network within the wine and spirits industry.

Our Mission

To provide Comprehensive Adult Beverage Solutions to both the retailer and the boutique beverage producer.



  • Trust
  • Integrity
  • Transparency

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(413) 729-9533